We’ve dug far deeper into the attitudes and behaviours of the public to reveal ground-breaking insights on the nature of generosity across 101 countries around the world. We explore a range of measures that show generosity such as donating money in charitable and religious ways and volunteering.
Our intention is for this deeper level of insight to help understanding and prompt conversations, from policymakers to personal networks.
However, this is just the first part of CAF's planned research on world giving in 2025. For the first time, we've partnered with 20 organisations to explore civil society in 28 countries around the world.
Alongside Giving Reports for each of these countries coming over the summer, the World Giving Report will include the most widespread survey of charitable organisations ever undertaken: the first ever World Charity Landscape will be published in September 2025.
By telling both sides of the story – that of donors and that of charities – we aim to provide insight that is valuable to governments, policymakers, charities themselves and all types of givers.
Click here to read more about our methodology.
Throughout this work, we use the word “charity / charities”. By “charity”, we mean any organisation that works to try and improve issues that are affecting individuals, communities, society as a whole, animals or the natural environment.
They are recognised as part of civil society and operate on a not-for-profit basis. We know that terminology differs around the world, and you might know them better as Non-Governmental Organisations (NGOs), Non-Profit Organisations (NPOs), community organisations, social purpose organisations, associations, or a range of other names.
The Charities Aid Foundation (CAF) exists to accelerate progress in society towards a fair and sustainable future for all. Over the last 100 years, we have led the way in developing innovative approaches to giving. Annually, we distribute over £1 billion to social purpose organisations around the globe.
As a leading charity operating in the UK, the US and Canada, CAF works at the centre of the giving world. We partner with corporate and individual donors to enable them to give more effectively, strategically and impactfully. This includes connecting them to charities globally and providing access to our in-depth sector knowledge, governance expertise and innovative giving solutions.
We help social purpose organisations to strengthen their resilience and do more of their life-changing work, through strategic advisory services from our Impact Accelerator, tools to support charities’ fundraising activities, and charity financial services from CAF Bank Limited and CAF Financial Solutions Limited. Using our research, policy and campaigns work, we understand and influence the wider environment for charities and donors.
Together, we give more.
We are privileged to lead a global collaboration of like-minded partners, united in the aim of increasing understanding on giving and charity through this project. These partners sit at the intersection of charities and donors in their respective countries – advocating and leading action for stronger civil societies around the world.
In summer 2025, each partner will produce a country-specific giving report while collecting responses from charities to feed into the World Charity Landscape work. At the end of 2025, partners will publish country-specific charity landscape reports.
Unique in its breadth and depth, the World Giving Report uncovers deeper insights into what, how and why people give around the globe.
Unique in its breadth and depth, the World Giving Report uncovers deeper insights into what, how and why people give around the globe.
Brand new research with social purpose organisations around the world uncovering key trends and the challenges facing the sector.
Brand new research with social purpose organisations around the world uncovering key trends and the challenges facing the sector.
The survey on which the new World Giving Report is based means that we have far more data than ever before. We appreciate how valuable this data could be to social scientists within academia, so are opening a call for proposals. At the end of 2025, CAF will make the master SPSS file from the donor research available to our chosen project proposals. Please note that we will provide the data for free but this will not include access to funding.
Please submit your proposals by the end of November 2025 in no more than 500 word to research@cafonline.org.
You should include:
Please note that a key part of any work will be an easily accessible output (whether this is a report, an infographic or something else), which CAF will work with you on. Our preference is for this to precede any academic publication.
For all media enquiries, please visit our media office or email us.