
You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.
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You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.
Use the toggle below to switch to Donor Insights and view how and why individuals give.


Canada’s charitable sector is being asked to do more and deliver to more people with limited resources. Canadian charities face many of the same financial and operational challenges as their global peers, but they also contend with uniquely Canadian requirements and funder expectations.
Nearly half of Canadian nonprofits (49%) report pressure from funders to quantify impact even when meaningful measurement is not always possible, compared to 29% globally. In response, organizations are placing a stronger focus on building relationships with individual donors – their top engagement priority (46%, vs. 28% globally). Long-term giving also remains a defining feature of the Canadian landscape, with 60% of organizations receiving support through wills, legacies, and endowments, more than double the global average (29%).
Aligning with global trends, demand for services from Canadian charities continues to outpace capacity. Most organizations report increased demand over the past year, and many expect that trend to continue. In response, charities are taking action, with 39% reporting they are prioritizing services by need and 33% hiring more staff where possible. While many express confidence in their ability to weather short-term disruptions, fewer feel their funding mix is diverse enough to offset the loss of a key revenue source, highlighting the need for more sustainable and flexible funding.
Despite these pressures, the sector benefits from a solid foundation. Three-quarters of Canadian organizations report strong networks with other organizations, and 89% of those say these relationships are important to achieving their goals. Collaboration is widely viewed as a strength, with 78% believing civil society in Canada works well together for the greater good. This reflects the strong culture of generosity and civic participation that has long characterized communities across Canada. At the same time, leaders acknowledge that day-to-day demands often leave too little time for long-term planning, network building, and strategic growth.
Overall, the findings point to a sector that remains resilient despite growing pressures. Nearly two-thirds of Canadian organizations (64%) consider the sector healthy, citing its strong culture of giving, active civil society, and ability to adapt to challenges. Continued investment in flexible funding, organizational capacity, and leadership development will be critical to ensure nonprofit organizations can meet community needs in the years ahead.
Overall, would you say the charity sector in your country is…
Which challenges are most pressing for your organisation? (select the top 3):
How did organisations find coping with this increased demand over the last 12 months?
Which, if any, of these actions have you had to take in order to cope with increasing demand?
The proportion of charities that receive each type of funding:
If you received no more donations or funding from today, how long could you continue operating using only your reserves, any investments or earned income?
How much of your funding is given as ‘restricted’ funds?
Geographically, where does your funding come from?
Aside from giving more money, how could funders empower organisations like yours to do more good?
Which of the following statements, if any, do you feel apply to funders?
Roughly speaking, how much time do you spend on each of the following?
Which of the following would you like to do a better job of engaging ?(select up to two)
How well does civil society in your country collaborate together for the greater good?
What are the barriers to developing your civil society network further?
How effectively do you do the following?
Does your organisation use a formal framework or strategy for capturing and measuring impact?
How trustworthy do you think the people of your country find the following types of organisations?
Overall, do you think the Government is a positive or negative influence on the charitable sector?

The Charities Aid Foundation (CAF) exists to accelerate progress in society towards a fair and sustainable future for all. Over the last 100 years, we have led the way in developing innovative approaches to giving. Annually, we distribute over £1 billion to social purpose organisations around the globe.
As a leading charity operating from the UK, US and Canada, alongside an international network of partners, CAF works at the centre of the giving world. We collaborate with corporate and individual donors to enable them to give more effectively, strategically and impactfully. This includes connecting them to charities globally and providing access to our in-depth sector knowledge, governance expertise and innovative giving solutions.
We help social purpose organisations to strengthen their resilience and do more of their life changing work, through strategic advisory services from our Impact Accelerator, tools to support charities’ fundraising activities, and charity financial services from CAF Bank Limited and CAF Financial Solutions Limited. Using our research, policy and campaigns work, we understand and influence the wider environment for charities and donors.
Together, we give more.