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Charity Insights:

Finland

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Perceptions on overall sector health.
The biggest challenges for the sector.
Dealing with demand.
Sources of income.
Types of income.
How funders can empower charitable organisations.
How leaders spend their time.
Engagement challenges.
Civil society collaboration.
Civil society network.
Impact.
How much the public trusts charities.
Perceptions of the Government.
VISIT THE CAF WEBSITE

Charity Insights:

Finland

You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.

Use the toggle below to switch to Donor Insights and view how and why individuals give.

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Insights on charity data from

View in English

Suomalaiset järjestöt arvioivat toimintaympäristönsä kansainvälisesti verrattuna varsin terveeksi, mutta samaan aikaan taloudellinen kestävyys ja kilpailu rahoituksesta nousevat keskeisiksi huolenaiheiksi. Julkisen rahoituksen rooli suomalaisessa järjestörahoituksessa on merkittävä. Kun julkinen rahoitus vähenee, rahoituspohjan monipuolistamisen ja varainhankinnan merkitys korostuu entisestään. Kyse ei ole vain uusien tulonlähteiden löytämisestä, vaan järjestöjen taloudellisen resilienssin vahvistamisesta pitkällä aikavälillä.

Suomalaisilla järjestöillä on jo keskimäärin useita rahoituslähteitä, mutta tutkimus osoittaa myös mahdollisuuksia kehittää rahoituspohjaa edelleen. Erityisesti yksityisen filantropian ja suurlahjoittamisen rooli on Suomessa kansainvälisesti verrattuna vielä melko pieni. Potentiaalia on myös kansainvälisen rahoituksen vahvistamisessa, esimerkiksi muiden maiden suurlahjoittajien ja säätiöiden sekä EU-rahoituksen kautta. Nyt ja tulevaisuudessa on tärkeää vahvistaa sekä järjestöjen valmiuksia tehdä ammattimaista varainhankintaa että koko yhteiskunnan lahjoituskulttuuria. Lahjoittamisen edellytysten parantaminen on ennen kaikkea yhteinen asia: kun ihmisillä ja yhteisöillä on hyvät mahdollisuudet tukea itselleen tärkeitä asioita, vahvistuu myös järjestöjen mahdollisuus tehdä pitkäjänteistä työtä ihmisten, yhteiskunnan ja ympäristön hyväksi.

Erityisen myönteistä tuloksissa on se, että järjestöjen keskinäinen yhteistyö Suomessa koetaan merkittäväksi ja sujuvaksi. Tämä on hyvä lähtökohta kehittää yhteisvoimin niin vaikuttavan työn tekemistä kuin resurssien kasvattamista kansaisyhteiskunnassa.

Finnish organisations assess their operating environment as quite healthy by international standards, but at the same time, financial sustainability and competition for funding are emerging as key concerns. The role of public funding in Finnish organisation funding is significant. As public funding decreases, the importance of diversifying the funding base and fundraising becomes even more crucial. It is not just about finding new sources of income, but also about strengthening the organisations’ financial resilience in the long term.

Finnish organisations already have several funding sources on average, but the study also shows opportunities to further develop the funding base. In particular, the role of private philanthropy and major donations in Finland is still quite small by international standards. There is also potential in strengthening international funding, for example, through major donors and foundations from other countries and EU funding. Now and in the future, it is important to strengthen both organisations’ capabilities to engage in professional fundraising and the culture of giving in society as a whole. Improving the conditions for donating is above all a shared issue: when people and communities have good opportunities to support things that are important to them, the ability of organisations to do long-term work for the benefit of people, society and the environment is also strengthened.

A particularly positive aspect of the results is that cooperation between organisations in Finland is perceived as significant and smooth. This is a good starting point for developing both effective work and increasing resources, through joint efforts.

Pia Tornikoski
Secretary General
Responsible Donation VaLa ry (Finnish Fundraising Association)

Data from

Finland

1

Perceptions on overall sector health.

Overall, would you say the charity sector in your country is…

Very healthy
Fairly healthy
Fairly unhealthy
Very unhealthy
Don’t know
Base: All charities answering =xx

2

The biggest challenges for the sector.

Which challenges are most pressing for your organisation? (select the top 3):

Financially and operationally fit

This aspect, which is about being financially and operationally fit with sufficient income from different sources, is the most challenging for charities around the world.

XX%
Financial sustainability
XX%
Increased competition for funding
XX%
Increasing costs
XX%
The balance of restricted and unrestricted funding
XX%
Meeting demand for services
XX%
Making the most of technology

Well networked

Being well connected and able to get support by working in partnership with others.

External awareness

Awareness of the political, economic, local and national context. Scanning the horizon for threats and opportunities.

XX%
Raising awareness of our charity
XX%
Government intervention
XX%
Persuading people that we can be trusted

People and culture

Having the right employees and prioritising their development and wellbeing, supported by effective leadership.

XX%
Hiring or maintaining a strong team
XX%
Securing and maintaining volunteer engagement

Evidencing impact

The ability to identify and communicate the needs being met and the impact this is having.

XX%
Measuring and demonstrating our impact
XX%
Making an impact

Purpose

Understanding what the organisational purpose is — and just as importantly, what it is not.

XX%
Communicating our mission
XX%
Clarifying our mission
Base: All charities answering = XX

3

Dealing with demand.

Increase(d) a lot
Increase(d) a little
Remain(ed) the same
Decrease(d) a little
Decrease(d) a lot
Don't know
Base: All charities answering =xx

How did organisations find coping with this increased demand over the last 12 months?

Difficult
Easy
Base: Organisations who experienced increased demand = XX

Which, if any, of these actions have you had to take in order to cope with increasing demand?

Finland
Global average
Base: Organisations who experienced increased demand = XX

4

Sources of income.

The proportion of charities that receive each type of funding:

Base: All charities answering =xx

If you received no more donations or funding from today, how long could you continue operating using only your reserves, any investments or earned income?

Have to stop operations immediately
Less than one month
1–3 months
4–6 months
7–12 months
Over a year
Survive indefinitely as don't rely on donations / funding
Don’t know
Base: Organisations who experienced increased demand = XX

5

Types of income.

How much of your funding is given as ‘restricted’ funds?

Restricted
Unrestricted
Base: All charities answering =xx

Geographically, where does your funding come from?

Inside our country
Other countries
Base: All charities answering = XX

6

How funders can empower charitable organisations.

Aside from giving more money, how could funders empower organisations like yours to do more good?

Finland
Global average
Base: All charities answering = XX

Which of the following statements, if any, do you feel apply to funders?

Finland
Global average
Base: All charities answering = XX

7

How leaders spend their time.

Roughly speaking, how much time do you spend on each of the following?

Working on more practical tasks that keep us running day-to-day
Working on more strategic things that are for the longer-term
Base: All Chief Executives or equivalent job title = XX

8

Engagement challenges.

Which of the following would you like to do a better job of engaging ?(select up to two)

Finland
Global average
Base: All charities answering = XX

9

Civil society collaboration.

How well does civil society in your country collaborate together for the greater good?

Not at all well
Not very well
Fairly well
Very well
Base: All charities answering = XX

10

Civil society network.

What are the barriers to developing your civil society network further?

Finland
Global average
Base: All organisations who don’t already have a ‘very strong’ network = XX

11

Impact.

How effectively do you do the following?

Not at all
Not very
Somewhat
Fairly
Very
Base: All charities answering = XX

Does your organisation use a formal framework or strategy for capturing and measuring impact?

No, we do not use one and have no plans to do so
Not yet, but one is in development
Yes, we currently use one
Don't know
Base: All charities answering = XX

12

How charities perceive public trust.

How trustworthy do you think the people of your country find the following types of organisations?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
Public's average level of trust
Charity's average perception of public trust
Not at all trustworthy Very trustworthy
Base: All donors and charities answering = XX

13

Perceptions of the Government.

Overall, do you think the Government is a positive or negative influence on the charitable sector?

They don't do anything either way
Very negative
Negative
Mixed - they do some good things and some bad things
Positive
Very positive
I don't know what they do, so can't say
Base: All charities answering = XX

More about our partner.

Vastuullinen Lahjoittaminen VaLa ry (Finnish Fundraising Association) is a politically and religiously independent association whose members are non-profit organisations.

VaLa's mission is to define the values and principles of responsible fundraising, to promote the professionalism and good governance of fundraising in non-profit organisations, and to engage in advocacy work in Finnish society and international networks in the field, promoting a strong donation culture. VaLa's member organisations represent approximately one million donors and supporters.

VaLa is a network of non-profit organisations who share the ideals of:

- Good governance and accountability of fundraising entities.
- Excellent expertise and ethics of the fundraising profession.
- A strong donation culture in Finnish society.
- Citizens' strong trust in community fundraising.

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