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Charity Insights:

Pakistan

You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.

Use the toggle below to switch to Donor Insights and view how and why individuals give.

Perceptions on overall sector health.
The biggest challenges for the sector.
Dealing with demand.
Sources of income.
Types of income.
How funders can empower charitable organisations.
How leaders spend their time.
Engagement challenges.
Civil society collaboration.
Civil society network.
Impact.
How much the public trusts charities.
Perceptions of the Government.
VISIT THE CAF WEBSITE

Charity Insights:

Pakistan

You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.

Use the toggle below to switch to Donor Insights and view how and why individuals give.

You are viewing:

Insights on charity data from

Even amidst a tight economic environment, Pakistanis remain steadfast in charitable giving. This year, about 57% of the population donated directly to charities, placing Pakistan ninth globally. Also, Pakistan ranks in sixth position in terms of percentage of income donated. This level of generosity is mirrored in how the non-profit sector perceives itself. Some 72% describe the sector as "fairly healthy," with most organisations having a positive perception of public trust, and its capacity to operate, adapt and serve communities in a challenging socio-economic landscape.

The most pressing challenges, however, are financial sustainability and rising operational costs. These are compounded by a restricted and less diverse funding base, mostly dependent on limited domestic sources. The financial constraints become more pronounced with the growing demand for non-profit services. To cope with the situation, charities respond with considerable resilience by prioritising the severity of needs and staff management.

The findings highlight that a significant potential to grow and progress lies in capturing and communicating the impact of work. While 52% of organisations use a formal framework for measuring impact, nearly two-thirds do not effectively capture or communicate the impact of their services. Pakistani charities seek funders' strategic support to help build resilience that allows organisations to grow stronger through long-term enabling networks and partnerships.

What stands out most this year is that Pakistan's non-profit sector continues to grow demonstrating a resilience guided by public trust. With a focus on optimal returns to society, giving evolves within an enabling ecosystem where charities continue to adapt and collaborate with local organisations.

Shazia Maqsood Amjad
Executive Director
Pakistan Centre for Philanthropy (PCP)

Data from

Pakistan

1

Perceptions on overall sector health.

Overall, would you say the charity sector in your country is…

Very healthy
Fairly healthy
Fairly unhealthy
Very unhealthy
Don’t know
Base: All charities answering =xx

2

The biggest challenges for the sector.

Which challenges are most pressing for your organisation? (select the top 3):

Financially and operationally fit

This aspect, which is about being financially and operationally fit with sufficient income from different sources, is the most challenging for charities around the world.

XX%
Financial sustainability
XX%
Increased competition for funding
XX%
Increasing costs
XX%
The balance of restricted and unrestricted funding
XX%
Meeting demand for services
XX%
Making the most of technology

Well networked

Being well connected and able to get support by working in partnership with others.

External awareness

Awareness of the political, economic, local and national context. Scanning the horizon for threats and opportunities.

XX%
Raising awareness of our charity
XX%
Government intervention
XX%
Persuading people that we can be trusted

People and culture

Having the right employees and prioritising their development and wellbeing, supported by effective leadership.

XX%
Hiring or maintaining a strong team
XX%
Securing and maintaining volunteer engagement

Evidencing impact

The ability to identify and communicate the needs being met and the impact this is having.

XX%
Measuring and demonstrating our impact
XX%
Making an impact

Purpose

Understanding what the organisational purpose is — and just as importantly, what it is not.

XX%
Communicating our mission
XX%
Clarifying our mission
Base: All charities answering = XX

3

Dealing with demand.

Increase(d) a lot
Increase(d) a little
Remain(ed) the same
Decrease(d) a little
Decrease(d) a lot
Don't know
Base: All charities answering =xx

How did organisations find coping with this increased demand over the last 12 months?

Difficult
Easy
Base: Organisations who experienced increased demand = XX

Which, if any, of these actions have you had to take in order to cope with increasing demand?

Pakistan
Global average
Base: Organisations who experienced increased demand = XX

4

Sources of income.

The proportion of charities that receive each type of funding:

Base: All charities answering =xx

If you received no more donations or funding from today, how long could you continue operating using only your reserves, any investments or earned income?

Have to stop operations immediately
Less than one month
1–3 months
4–6 months
7–12 months
Over a year
Survive indefinitely as don't rely on donations / funding
Don’t know
Base: Organisations who experienced increased demand = XX

5

Types of income.

How much of your funding is given as ‘restricted’ funds?

Restricted
Unrestricted
Base: All charities answering =xx

Geographically, where does your funding come from?

Inside our country
Other countries
Base: All charities answering = XX

6

How funders can empower charitable organisations.

Aside from giving more money, how could funders empower organisations like yours to do more good?

Pakistan
Global average
Base: All charities answering = XX

Which of the following statements, if any, do you feel apply to funders?

Pakistan
Global average
Base: All charities answering = XX

7

How leaders spend their time.

Roughly speaking, how much time do you spend on each of the following?

Working on more practical tasks that keep us running day-to-day
Working on more strategic things that are for the longer-term
Base: All Chief Executives or equivalent job title = XX

8

Engagement challenges.

Which of the following would you like to do a better job of engaging ?(select up to two)

Pakistan
Global average
Base: All charities answering = XX

9

Civil society collaboration.

How well does civil society in your country collaborate together for the greater good?

Not at all well
Not very well
Fairly well
Very well
Base: All charities answering = XX

10

Civil society network.

What are the barriers to developing your civil society network further?

Pakistan
Global average
Base: All organisations who don’t already have a ‘very strong’ network = XX

11

Impact.

How effectively do you do the following?

Not at all
Not very
Somewhat
Fairly
Very
Base: All charities answering = XX

Does your organisation use a formal framework or strategy for capturing and measuring impact?

No, we do not use one and have no plans to do so
Not yet, but one is in development
Yes, we currently use one
Don't know
Base: All charities answering = XX

12

How charities perceive public trust.

How trustworthy do you think the people of your country find the following types of organisations?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
Public's average level of trust
Charity's average perception of public trust
Not at all trustworthy Very trustworthy
Base: All donors and charities answering = XX

13

Perceptions of the Government.

Overall, do you think the Government is a positive or negative influence on the charitable sector?

They don't do anything either way
Very negative
Negative
Mixed - they do some good things and some bad things
Positive
Very positive
I don't know what they do, so can't say
Base: All charities answering = XX

More about our partner.

The Pakistan Centre for Philanthropy (PCP) is an independent, non-profit philanthropy infrastructure support organisation dedicated to strengthening philanthropy in Pakistan. As the designated Certification Agency by the Federal Board of Revenue (FBR) under S.R.O. No. 1116(1)/2003, PCP conducts certification of non-profit organisations, carries out research in philanthropy, and engages in policy advocacy to support and enhance the philanthropic ecosystem.

PCP was established in 2001 under Section 42 of the Companies Act 2017 with a mission to promote the volume and effectiveness of philanthropy for social development.  It envisions a collaborative environment for giving where the government, business sector, and civil society work together to lift up philanthropy for fostering social development in Pakistan.

By 2024, PCP evaluated over 5,000 NPOs and facilitated donor-NPO linkages  through strengthening transparency and good governance in the non-profit sector of Pakistan. Based on its research, policy and advocacy work, PCP plays a vital role in enhancing the philanthropy ecosystem in the country.

Where philanthropy meets purpose.

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