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Charity Insights:

Sweden

You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.

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Perceptions on overall sector health.
The biggest challenges for the sector.
Dealing with demand.
Sources of income.
Types of income.
How funders can empower charitable organisations.
How leaders spend their time.
Engagement challenges.
Civil society collaboration.
Civil society network.
Impact.
How much the public trusts charities.
Perceptions of the Government.
VISIT THE CAF WEBSITE

Charity Insights:

Sweden

You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.

Use the toggle below to switch to Donor Insights and view how and why individuals give.

You are viewing:

Insights on charity data from

Compared with the global average, Swedish charities generally operate under more favourable conditions. A larger share of Swedish organisations view the non-profit sector as healthy, and Swedish organisations are better positioned to withstand periods of reduced income. Many have also been able to respond to increased demand for their services by expanding their workforce.

One explanation that the World Giving Report data suggests is that Swedish organisations tend to have more diversified sources of funding than many of their international counterparts. Diversification has long been promoted within the Swedish non-profit sector as a way to strengthen resilience and reduce dependency on individual funding streams. It is, therefore, encouraging to see Swedish organisations performing well in this regard from an international perspective.

At the same time, the results highlight areas where further progress can be made. In particular, Swedish organisations appear to face greater challenges than their international peers when it comes to engaging businesses and securing support from the corporate sector. Strengthening these partnerships could, therefore, represent an important opportunity for future development.

Charlotte Rydh
Secretary General
Giva Sverige (Swedish Fundraising Association)

Data from

Sweden

1

Perceptions on overall sector health.

Overall, would you say the charity sector in your country is…

Very healthy
Fairly healthy
Fairly unhealthy
Very unhealthy
Don’t know
Base: All charities answering =xx

2

The biggest challenges for the sector.

Which challenges are most pressing for your organisation? (select the top 3):

Financially and operationally fit

This aspect, which is about being financially and operationally fit with sufficient income from different sources, is the most challenging for charities around the world.

XX%
Financial sustainability
XX%
Increased competition for funding
XX%
Increasing costs
XX%
The balance of restricted and unrestricted funding
XX%
Meeting demand for services
XX%
Making the most of technology

Well networked

Being well connected and able to get support by working in partnership with others.

External awareness

Awareness of the political, economic, local and national context. Scanning the horizon for threats and opportunities.

XX%
Raising awareness of our charity
XX%
Government intervention
XX%
Persuading people that we can be trusted

People and culture

Having the right employees and prioritising their development and wellbeing, supported by effective leadership.

XX%
Hiring or maintaining a strong team
XX%
Securing and maintaining volunteer engagement

Evidencing impact

The ability to identify and communicate the needs being met and the impact this is having.

XX%
Measuring and demonstrating our impact
XX%
Making an impact

Purpose

Understanding what the organisational purpose is — and just as importantly, what it is not.

XX%
Communicating our mission
XX%
Clarifying our mission
Base: All charities answering = XX

3

Dealing with demand.

Increase(d) a lot
Increase(d) a little
Remain(ed) the same
Decrease(d) a little
Decrease(d) a lot
Don't know
Base: All charities answering =xx

How did organisations find coping with this increased demand over the last 12 months?

Difficult
Easy
Base: Organisations who experienced increased demand = XX

Which, if any, of these actions have you had to take in order to cope with increasing demand?

Sweden
Global average
Base: Organisations who experienced increased demand = XX

4

Sources of income.

The proportion of charities that receive each type of funding:

Base: All charities answering =xx

If you received no more donations or funding from today, how long could you continue operating using only your reserves, any investments or earned income?

Have to stop operations immediately
Less than one month
1–3 months
4–6 months
7–12 months
Over a year
Survive indefinitely as don't rely on donations / funding
Don’t know
Base: Organisations who experienced increased demand = XX

5

Types of income.

How much of your funding is given as ‘restricted’ funds?

Restricted
Unrestricted
Base: All charities answering =xx

Geographically, where does your funding come from?

Inside our country
Other countries
Base: All charities answering = XX

6

How funders can empower charitable organisations.

Aside from giving more money, how could funders empower organisations like yours to do more good?

Sweden
Global average
Base: All charities answering = XX

Which of the following statements, if any, do you feel apply to funders?

Sweden
Global average
Base: All charities answering = XX

7

How leaders spend their time.

Roughly speaking, how much time do you spend on each of the following?

Working on more practical tasks that keep us running day-to-day
Working on more strategic things that are for the longer-term
Base: All Chief Executives or equivalent job title = XX

8

Engagement challenges.

Which of the following would you like to do a better job of engaging ?(select up to two)

Sweden
Global average
Base: All charities answering = XX

9

Civil society collaboration.

How well does civil society in your country collaborate together for the greater good?

Not at all well
Not very well
Fairly well
Very well
Base: All charities answering = XX

10

Civil society network.

What are the barriers to developing your civil society network further?

Sweden
Global average
Base: All organisations who don’t already have a ‘very strong’ network = XX

11

Impact.

How effectively do you do the following?

Not at all
Not very
Somewhat
Fairly
Very
Base: All charities answering = XX

Does your organisation use a formal framework or strategy for capturing and measuring impact?

No, we do not use one and have no plans to do so
Not yet, but one is in development
Yes, we currently use one
Don't know
Base: All charities answering = XX

12

How charities perceive public trust.

How trustworthy do you think the people of your country find the following types of organisations?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
Public's average level of trust
Charity's average perception of public trust
Not at all trustworthy Very trustworthy
Base: All donors and charities answering = XX

13

Perceptions of the Government.

Overall, do you think the Government is a positive or negative influence on the charitable sector?

They don't do anything either way
Very negative
Negative
Mixed - they do some good things and some bad things
Positive
Very positive
I don't know what they do, so can't say
Base: All charities answering = XX

More about our partner.

Giva Sverige (the Swedish Fundraising Association), is the professional membership body for fundraising organisations in Sweden. Our aim is to support giving and philanthropy giving in Sweden by improving the conditions for our members to fundraise in a trustworthy way.

Founded in 1991, Giva Sverige now has over 200 member organisations representing a broad range of Swedish civil society. Our members include large international organisations like UNICEF Sweden, Save the Children Sweden, Doctors Without Borders, and WWF, as well as many smaller organisations. Collectively, our members raised 12.2 billion SEK in 2024.

Members of Giva Sverige must comply with the ’Giva Sverige – Quality Code’, which encompasses governance, financial, and impact reporting requirements. Ethical fundraising guidelines are also a core part of membership requirements. Together, we strive to create a better world by ensuring accountability, transparency, and professionalism in fundraising and the Code is a way to help us get there.

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