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The results of the report we present here, explore charitable giving behaviour in Bulgaria during 2025. The data on donors, causes, frequency of giving, and volunteering allow us to compare ourselves with citizens of 104 other countries.
Beyond comparison and specific dynamics observed in relation to the 2024 data, we would like to focus on the opportunity this data presents to civil society organisations to clearly hear the voices of their donors.
The report shows that through giving, we form communities, we unite and strengthen our support for one another. It is our social media circles and our friends and close acquaintances who raise our awareness of charitable organisations, and we most often support local organisations, followed by national ones. We volunteer primarily to support elderly people in our communities and to improve our immediate surroundings. The vast majority (85%) of us either participate or wish to participate more actively in driving change through engagement with causes.
This presents a picture of donors’ attitudes and behaviours very similar to those of citizens in other European countries. This similarity is reflected in the choice of causes people support, the ways in which they donate, the share they spare for donations, their motivation for giving, their trust in civil society organisations, and their perception of the role these organisations play.
These attitudes also carry a message to civil society organisations: a need for greater transparency and closer connection to people. Citizens who want to belong to the community of those who are shaping our shared reality say they need to be more familiar with those local organisations so they can trust and support them fully. The same applies to religious organisations, which in Bulgaria have three times less influence on donors and their motivations — compared to other European countries.
We believe that the results of this study will create meaningful conversations and inspire new initiatives — for the benefit of society.
How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?
The average proportion of income people gave to each of the three donation routes, and overall.
What would you say are the main reasons that you gave / did not give money away in 2025?
Which cause(s) did you donate to / do unpaid voluntary work for in 2025?
Of the total value of your donations to charities in 2025, approximately how much went to each of the following?
To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?
For the last charity that you gave money to, how did you first find out about them?
How trustworthy do you tend to find each of these types of charities?
How could charities encourage you to donate in 2026?
Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?
Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?
"The Government encourages people to give to charity." Do you...
BCause Foundation is a leading Bulgarian organisation with nearly 30 years of experience in developing philanthropy and social investment.
We help people and companies support causes they care about through secure and easy ways to give — whether it’s money, time, or skills. Our platforms for workplace giving, online donations, DMS campaigns, and volunteering connect donors with trusted and effective organisations.
Each year, we distribute more than 2 million Euro to support Bulgarian charities, civic organisations, and public institutions — including schools and libraries. We also provide high-value support to social entrepreneurs and social impact investors through our Rinker Centre’s programmes.
BCause plays a key role in shaping Bulgaria’s giving culture. We lead national campaigns such as Giving Tuesday, promote research, and work with media, celebrities, donors, and non-profits to raise awareness of the power of giving.
Through advocacy, consulting, and strategic communications, we influence policies that support a stronger, more generous Bulgaria.
BCause Foundation is a leading Bulgarian organisation with nearly 30 years of experience in developing philanthropy and social investment.
We help people and companies support causes they care about through secure and easy ways to give — whether it’s money, time, or skills. Our platforms for workplace giving, online donations, DMS campaigns, and volunteering connect donors with trusted and effective organisations.
Each year, we distribute more than 2 million Euro to support Bulgarian charities, civic organisations, and public institutions — including schools and libraries. We also provide high-value support to social entrepreneurs and social impact investors through our Rinker Centre’s programmes.
BCause plays a key role in shaping Bulgaria’s giving culture. We lead national campaigns such as Giving Tuesday, promote research, and work with media, celebrities, donors, and non-profits to raise awareness of the power of giving.
Through advocacy, consulting, and strategic communications, we influence policies that support a stronger, more generous Bulgaria.
