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2025年のドナー・インサイトのデータは、日本の市民セクターに対し、厳しくも極めて重要な挑戦を突き付けています。世界やアジア全体で寄付のダイナミズムが広がる中、日本は依然として構造的な課題を抱えていることが浮き彫りとなりました。
特筆すべき点として、社会のために行動した人の割合が世界平均の3分の1程度に留まっている事実は、非常に大きな注目に値します。また寄付先の選択に目を向けると、日本の寄付者は、寄付ルートとして宗教団体（8%）よりも非営利団体（71%）を好む傾向にあります。宗教団体の存在感が強い世界やアジア諸国と比較すれば、この結果自体に驚きはありません。しかし、金銭面での寄付への関わりが限定的である点は、依然として日本の顕著な特徴です。特に、所得に占める寄付の割合は0.2%と世界平均（1.0%）を大きく下回っています。これは、寄付の動機が「社会的な責務」や「次世代への手本」といった能動的な信念に基づくものよりも、「ニュース報道」や「周囲の期待」といった受動的な要因に左右されやすい現状を反映しています。
日本NPOセンターとして特に注視しているのは、「ローカル・インパクト」の可視性の低さです。国際協力団体への支援（28%）が世界平均の2倍に達する一方、地域活動（ローカル）への支援（21%）は世界平均（45%）の半分以下に留まっています。「社会参加に興味がない」という回答が53%（世界平均14%）に達している事実と合わせれば、市民と身近な地域課題との間に深い「断絶」があることは明らかです。
私たちは、これらの現状を決して「善意の欠如」ではなく、「インパクトの実感や可視化の欠如」であると解釈しています。寄付を促すために「NPOにできることは何もない」と答えた人が26%に上るという結果は、私たちNPOセクターが真摯に向き合うべき課題であると同時に、強い叱咤激励でもあります。日本NPOセンターの使命は、地域に根ざしたNPOの透明性を高め、多主体連携によってそのインパクトを可視化し、市民セクターの基盤を強化することにあります。受動的な傍観者を主体的な「チェンジメーカー」へと変容させるために、私たちは、日本における「参画のOS」をアップデートすることに、より一層力を入れていきたいと考えています。
The 2025 Donor Insights data presents a stark yet vital challenge for the Japanese civil sector. While global and Asian trends show a dynamic expansion of giving, the data indicates that Japan continues to face deep-seated structural issues.
Most strikingly, the proportion of people who acted pro-socially in Japan is roughly one-third of the global average, a figure that demands our attention. Regarding the share of donations, Japanese donors show a strong preference for charities (non-profits) at 71%, compared to just 8% for religious organisations. While this is not surprising given the relatively stronger presence of religious institutions elsewhere, financial engagement remains limited. Specifically, donations as a proportion of income stand at 0.2%, significantly lower than the 1.0% global average. This reflects a reality where giving is often 'passive' — driven by news coverage or social expectations — rather than a proactive sense of "social duty" or "setting an example for others".
At the Japan NPO Center (JNPOC), we are most concerned by the low visibility of local impact. While support for international charities (28%) is double the global average, support for local organisations (21%) is less than half the global average (45%). This, combined with the fact that 53% of respondents expressed no interest in getting involved (compared to 14% globally), suggests a profound disconnection between citizens and their immediate social issues.
We interpret these results not as a lack of goodwill, but as a lack of perceived impact and visibility. The finding that 26% feel "there is nothing they (NPOs) can do" is a serious challenge, yet we take it as a powerful call to action. JNPOC’s mission is to enhance the transparency of community-based NPOs and visualise their impact through multi-sector partnerships. To transform passive bystanders into proactive changemakers, we are more committed than ever to updating the 'operating system' of social engagement in Japan.
How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?
The average proportion of income people gave to each of the three donation routes, and overall.
What would you say are the main reasons that you gave / did not give money away in 2025?
Which cause(s) did you donate to / do unpaid voluntary work for in 2025?
Of the total value of your donations to charities in 2025, approximately how much went to each of the following?
To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?
For the last charity that you gave money to, how did you first find out about them?
How trustworthy do you tend to find each of these types of charities?
How could charities encourage you to donate in 2026?
Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?
Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?
"The Government encourages people to give to charity." Do you...
Founded in 1996, Japan NPO Center (JNPOC) acts as a national infrastructure organization for the growing nonprofit sector in Japan. With a variety of programs, JNPOC aims to support the civic activities of Japanese civil society and the growth of its nonprofit sector through the development of NPOs (nonprofit organizations) and NPO intermediaries, and the promotion of collaboration between nonprofits, the government and the private sector.
Founded in 1996, Japan NPO Center (JNPOC) acts as a national infrastructure organization for the growing nonprofit sector in Japan. With a variety of programs, JNPOC aims to support the civic activities of Japanese civil society and the growth of its nonprofit sector through the development of NPOs (nonprofit organizations) and NPO intermediaries, and the promotion of collaboration between nonprofits, the government and the private sector.
