The proportion of people who acted pro-socially.
How frequently people gave.
Share of donations.
Donations as a proportion of income.
Reasons for giving or not giving money.
The causes people support.
Types of charities supported.
Perceived impact of charities. 
How people discover charities.
How much the public trusts charities.
How charities could encourage more giving.
Frequency of volunteering, per person.
Opportunities to make change. 
Government encouragement.
More about our partner.
VISIT THE CAF WEBSITE
VISIT THE CAF WEBSITE

Kenya

Insights from

Kenya’s 2025 giving data reveals not just generosity, but a structural shift toward community-powered development. One insight that stands out is the intensity of giving frequency: 41% of Kenyans give three to five times annually, and 19% give monthly or more, both exceeding global benchmarks. This is not incidental generosity — it signals a habitual, culturally embedded practice of giving. From the Kenya Community Development Foundation (KCDF) perspective, this validates the scalability of locally anchored and financed development. It further points to a maturing ecosystem where communities are not just beneficiaries, but financiers of their own development.

Equally compelling is the localisation of giving, with 58% of donations in 2025 directed to community-level initiatives, well above the global average of 31%. This pattern reflects a trust economy grounded in closeness, accountability, and visible impact. KCDF’s experience reinforces this dynamic: when communities co-invest, ownership deepens and sustainability improves. In 2025 alone, 17 diverse communities — in partnership with KCDF — mobilised over KES 11,900,650 (USD 92,217.36) in local contributions through different platforms of Africa generosity. The implication is clear: philanthropy in Kenya is shifting from institutional dependence to grassroots legitimacy.

Finally, despite economic strain, Kenya sustains giving at 2.1% of income — double the global average. While this feels counterintuitive in the context of a high cost of living, KCDF interprets this as the resilience of Ubuntu: even when liquidity is constrained, giving adapts (through mobile micro-giving and in-kind support). The future of philanthropy, therefore, lies not in larger donors, but in unlocking distributed, everyday generosity into structured development finance.

Grace Maingi
Executive Director
Kenya Community Development Foundation (KCDF)

Data from

Kenya

EXPLORING: Generosity

1

The proportion of people who acted pro-socially.

During 2025, did you do any of the following?

Give money (by any means)
Kenya
(2025)
Global average
Continent average
Kenya
(2024)
Give money to a religious organisation or for a religious cause
Give money to a person or family in need (not including friends or family)
Give money to charity
Do unpaid, voluntary work either in your community or further afield.
Give goods to a charity or person / family in need (not including your family or friends)
All respondents — see here for sample sizes

2

How frequently people gave.

How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?

Kenya
(2025)
Global average
Continent average
Kenya
(2024)
All respondents who gave money through one or more of the three routes — see here for sample sizes

3

Share of donations.

The share of the value of all donations made in 2025, across the three different routes.

To religion
To charity
Direct to people in need
Global average
Continent average
All respondents who gave money through one or more of the three routes — see here for sample sizes. NB figures in bars may not sum to 100% due to rounding.

4

Donations as a proportion of income.

The average proportion of income people gave to each of the three donation routes, and overall.

% of income that went to charity
% of income that went to a person or family in need (not including friends or family in need)
% of income that went to a religious organisation or for a religious cause
Global average
Continent average
All respondents (i.e. calculations include those who donated zero). NB we’ve chosen to show figures to one decimal place to avoid estimates appearing more accurate than sample sizes can support. — see here for sample sizes

5 & 6

Reasons for giving or not giving money.

What would you say are the main reasons that you gave / did not give money away in 2025?

Kenya
(2025)
Global average
Continent average
Kenya
(2024)
View
Chart 5 = All respondents who gave money in 2025 / Chart 6 = All respondents who did not give money in 2025 — see here for sample sizes

EXPLORING: Behaviours and attitudes towards charities

7

The causes people support.

Which cause(s) did you donate to / do unpaid voluntary work for in 2025?

Sort by highest
Volunteered for...
Donated to...
Sort by highest
Volunteered for...
Donated to...
All respondents who gave money / volunteered in 2025 — see here for sample sizes

8

Types of charities supported.

Of the total value of your donations to charities in 2025, approximately how much went to each of the following?

To charities that work locally
To charities that work across the whole country
To charities that work in many countries around the world
All respondents who gave money in 2025 — see here for sample sizes

9

Perceived impact of charities.

To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?

A very positive impact
A fairly positive impact
No difference
A fairly negative impact
A very negative impact
Impossible to tell
All respondents — see here for sample sizes

10

How people discover charities.

For the last charity that you gave money to, how did you first find out about them?

Kenya
(2025)
Global average
Continent average
Kenya
(2024)
All respondents who gave money to charity in 2025 — see here for sample sizes

11

How much the public trusts charities.

How trustworthy do you tend to find each of these types of charities?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
All respondents — see here for sample sizes

12

How charities could encourage more giving.

How could charities encourage you to donate in 2026?

Kenya
Global average
Continent average
All respondents — see here for sample sizes

Exploring: Getting involved

13

Frequency of volunteering, per person.

Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?

Kenya
(2025)
Global average
Continent average
Kenya
(2024)
Number of unpaid volunteering shifts in 2025
All respondents who did unpaid, voluntary work in 2025 — see here for sample sizes

14

Opportunities to make change.

Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?

I have enough opportunities to get involved, and take them when I can
I would like to get more involved, but I don't know how
I would like to get more involved, but I don't have time
I am not interested in getting involved
Global average
Continent average
All respondents — see here for sample sizes

15

Government encouragement.

"The Government encourages people to give to charity." Do you...

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Don’t know
All respondents — see here for sample sizes

More about our partner.

Kenya Community Development Foundation (KCDF) is a public charitable foundation founded in 1997 that supports sustainable community-driven development in Kenya. KCDF believes complete and lasting change is possible when communities initiate and drive their development agenda.

KCDF enhances community growth and sustainability through capacity development, community philanthropy, and local giving. We invest resources to build, strengthen, and sustain our communities' core capacities by developing thoughtful, long-term collaborations with other actors, including governments, non-profit organisations, the private sector, and individuals, to advance social justice.

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