The proportion of people who acted pro-socially.
How frequently people gave.
Share of donations.
Donations as a proportion of income.
Reasons for giving or not giving money.
The causes people support.
Types of charities supported.
Perceived impact of charities. 
How people discover charities.
How much the public trusts charities.
How charities could encourage more giving.
Frequency of volunteering, per person.
Opportunities to make change. 
Government encouragement.
More about our partner.
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VISIT THE CAF WEBSITE

Serbia

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Za civilno društvo u Srbiji, 2025. godina je bila izazovna, obilježena smanjenjem prisustva i podrške nekih međunarodnih donatora, uključujući programe USAID-a, kao i općim padom raspoloživih sredstava. Istovremeno, građani su nastavili pružati značajnu podršku civilnom društvu, potvrđujući visok nivo solidarnosti, iako Srbija ostaje jedna od rijetkih evropskih zemalja bez poreskih olakšica za donacije građana.

Rezultati iz 2025. godine ukazuju na snažnu direktnu podršku građana organizacijama civilnog društva, kao i na kontinuiranu solidarnost sa građanima u potrebi. Ovi trendovi su bili posebno vidljivi kroz različite inicijative podrške mladima. U institucionalnom smislu, od 2020. godine, nakon prestanka rada Savjeta za filantropiju, nije bilo značajnih sistemskih promjena u zakonodavnom okviru za filantropiju. Uprkos izazovima, sektor je također zabilježio važne pozitivne pomake: tokom 2025. godine osnovano je 68 novih fondacija, čime je ukupan broj fondacija i zadužbina u Srbiji porastao na oko 1.200. Ovaj podatak ukazuje na kontinuirani interes za razvoj organizovanog davanja i dugoročnih filantropskih mehanizama.

Međutim, uprkos visokom nivou angažmana građana, istraživanja ukazuju na jaz između tog angažmana i percepcije uticaja organizacija, što dodatno naglašava potrebu za jasnijom i dosljednijom komunikacijom rezultata. Nalazi Izvještaja o svjetskom davanju pokazuju da građani očekuju od organizacija da transparentnije komuniciraju svoj rad i rezultate, kao i da poboljšaju i pojednostave načine doniranja, uključujući razvoj pristupačnijih online modela doniranja. Ovi nalazi će biti polazna tačka za dalji rad Srpskog filantropskog foruma na unapređenju kulture davanja u Srbiji.

For civil society in Serbia, 2025 was a challenging year, marked by a decrease in the presence and support of some international donors, including USAID programs, as well as a general decline in available funds. At the same time, citizens continued to provide significant support to civil society, confirming a high level of solidarity, although Serbia remains one of the few European countries without tax breaks for citizen donations.

The results from 2025 indicate strong direct support from citizens to civil society organizations, as well as continued solidarity with citizens in need. These trends were particularly visible through various youth support initiatives. In institutional terms, since 2020, after the cessation of the Philanthropy Council, there have been no significant systemic changes in the legislative framework for philanthropy. Despite the challenges, the sector has also recorded important positive developments: 68 new foundations were established during 2025, bringing the total number of foundations and endowments in Serbia to around 1,200. This data points to continued interest in the development of organized giving and long-term philanthropic mechanisms.

However, despite the high level of citizen engagement, research indicates a gap between that engagement and the perception of organizations’ impact, which further emphasises the need for clearer and more consistent communication of results. The findings of the World Giving Report show that citizens expect organizations to communicate their work and results more transparently, as well as to improve and simplify ways to donate, including the development of more accessible online donation models. These findings will be the starting point for the further work of the Serbian Philanthropic Forum on improving the culture of giving in Serbia.

Zeljko Mitkovski
Chair
Srpski Filantropski Forum

Data from

Serbia

EXPLORING: Generosity

1

The proportion of people who acted pro-socially.

During 2025, did you do any of the following?

Give money (by any means)
Serbia
(2025)
Global average
Continent average
Serbia
(2024)
Give money to a religious organisation or for a religious cause
Give money to a person or family in need (not including friends or family)
Give money to charity
Do unpaid, voluntary work either in your community or further afield.
Give goods to a charity or person / family in need (not including your family or friends)
All respondents — see here for sample sizes

2

How frequently people gave.

How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?

Serbia
(2025)
Global average
Continent average
Serbia
(2024)
All respondents who gave money through one or more of the three routes — see here for sample sizes

3

Share of donations.

The share of the value of all donations made in 2025, across the three different routes.

To religion
To charity
Direct to people in need
Global average
Continent average
All respondents who gave money through one or more of the three routes — see here for sample sizes. NB figures in bars may not sum to 100% due to rounding.

4

Donations as a proportion of income.

The average proportion of income people gave to each of the three donation routes, and overall.

% of income that went to charity
% of income that went to a person or family in need (not including friends or family in need)
% of income that went to a religious organisation or for a religious cause
Global average
Continent average
All respondents (i.e. calculations include those who donated zero). NB we’ve chosen to show figures to one decimal place to avoid estimates appearing more accurate than sample sizes can support. — see here for sample sizes

5 & 6

Reasons for giving or not giving money.

What would you say are the main reasons that you gave / did not give money away in 2025?

Serbia
(2025)
Global average
Continent average
Serbia
(2024)
View
Chart 5 = All respondents who gave money in 2025 / Chart 6 = All respondents who did not give money in 2025 — see here for sample sizes

EXPLORING: Behaviours and attitudes towards charities

7

The causes people support.

Which cause(s) did you donate to / do unpaid voluntary work for in 2025?

Sort by highest
Volunteered for...
Donated to...
Sort by highest
Volunteered for...
Donated to...
All respondents who gave money / volunteered in 2025 — see here for sample sizes

8

Types of charities supported.

Of the total value of your donations to charities in 2025, approximately how much went to each of the following?

To charities that work locally
To charities that work across the whole country
To charities that work in many countries around the world
All respondents who gave money in 2025 — see here for sample sizes

9

Perceived impact of charities.

To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?

A very positive impact
A fairly positive impact
No difference
A fairly negative impact
A very negative impact
Impossible to tell
All respondents — see here for sample sizes

10

How people discover charities.

For the last charity that you gave money to, how did you first find out about them?

Serbia
(2025)
Global average
Continent average
Serbia
(2024)
All respondents who gave money to charity in 2025 — see here for sample sizes

11

How much the public trusts charities.

How trustworthy do you tend to find each of these types of charities?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
All respondents — see here for sample sizes

12

How charities could encourage more giving.

How could charities encourage you to donate in 2026?

Serbia
Global average
Continent average
All respondents — see here for sample sizes

Exploring: Getting involved

13

Frequency of volunteering, per person.

Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?

Serbia
(2025)
Global average
Continent average
Serbia
(2024)
Number of unpaid volunteering shifts in 2025
All respondents who did unpaid, voluntary work in 2025 — see here for sample sizes

14

Opportunities to make change.

Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?

I have enough opportunities to get involved, and take them when I can
I would like to get more involved, but I don't know how
I would like to get more involved, but I don't have time
I am not interested in getting involved
Global average
Continent average
All respondents — see here for sample sizes

15

Government encouragement.

"The Government encourages people to give to charity." Do you...

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Don’t know
All respondents — see here for sample sizes

More about our partner.

The Serbian Philanthropy Forum is an national umbrella organization of foundations and donors in Serbia, informally active since 2010 and formally registered in 2017.

As a platform for companies, foundations and associations committed to investing in a better society, the Forum promotes strategic philanthropy, fosters an enabling environment for giving, encourages dialogue, and advocates for improvements to the legal framework for charitable giving. It also facilitates peer and knowledge exchange among members, supports learning and collaboration, and promotes philanthropy and solidarity as key social values through its flagship initiatives, including the National Day of Giving and the New Year Humanitarian Garden.

The Forum currently brings together 35 members, including foundations, companies and civil society organisations. The Serbian Philanthropy Forum is a member of Philea.

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